Know Before You Bleach

If you’re considering going from brunette to blonde, there are several important factors to keep in mind before visiting a hairdresser. First, many daily habits will need adjusting. This includes changes to haircare routines, product choices, and the frequency of colouring, all of which will impact hair structure. It’s essential to discuss the process thoroughly with your hairdresser beforehand.

During your appointment, your stylist will likely begin with a test tuft, allowing you to see how light your hair can go and how its texture responds to bleaching. Naturally brown hair lightens more predictably, but if your hair is already dyed, hidden pigments may emerge, altering the final result.

If you are satisfied with the test tuft, your hairdresser can move forward with the full bleaching process.

“If you know you want to be blonde, I recommend bleaching all of your hair at once rather than opting for highlights,” suggests hair-fairy Eva Stāmere. “Highlights are temporary, and sooner or later, you’ll want an even, uniform shade. At that point, you’ll need to undergo double bleaching, which can cause even greater damage to the hair.”

Secondly, keep in mind that the transformation process can take an entire day, and in some cases, the desired shade may not be achieved in the first session. Patience is key, as reaching your target tone requires time and commitment.

Thirdly, bleaching weakens the hair structure, meaning regular trims are essential to maintain healthy ends and prevent excessive breakage.

It is equally important to factor in financial considerations, as maintaining blonde hair requires consistent upkeep. To preserve the desired tone, root touch-ups are often needed every three weeks, making it a high-maintenance investment. Additionally, achieving and maintaining healthy, beautiful blonde hair demands dedicated care and the right products, requiring both time and effort.

Bleaching Done. What's Next?

Once the intensive bleaching process is complete, your real work begins. The first six months after bleaching are crucial—this is when you’ll truly see the final result and the full extent of its impact on your hair’s structure.

To ensure your hair remains long, strong, and healthy, it’s especially important during this period to dedicate extra care to nourishing and maintaining your blonde locks. Deep conditioning, regular treatments, and protective styling will help preserve both the colour and integrity of your hair.

Hair specialist Eva Stāmere recommends visiting your hairdresser every two weeks for a period of two months to receive regenerative hair spa treatments. During these visits, your hair specialist will not only focus on hair health but also monitor your hair tone, ensuring its vibrancy remains intact. Since bleached hair is highly sensitive, the colour may fade or wash out, and several routine hair care habits will need adjusting. Regular expert supervision helps ensure your hair remains strong, well-maintained, and beautifully toned throughout the transition.

Hair specialist Eva Stāmere recommends choosing products specifically formulated for blonde hair, as they play a crucial role in maintaining its colour vibrancy and health:

Shampoo: OI Shampoo, HEART OF GLASS Shampoo.

Mask: OI hair butter, HEART OF GLASS Intense Treatment.

Styling: Davines OI All in One Milk, HEART OF GLASS Sheer Glaze.

Additional: Keep a hair tip moisturiser in your purse.

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OI Shampoo

€32,00

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OI Hair Butter

€43,00

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OI All In One Milk

€40,00

Recommendations for Blondes

  • Avoid washing hair in hot water if you want to maintain a cool tone! Hot water warms the colour and causes faster fading. The same applies to using a hair dryer or straightener.
  • Use a gentle comb that does not tear or damage the hair.
  • Minimise friction, as blonde hair tends to be fragile.
  • Steer clear of aggressive rubber bands and buckles—opt for accessories made from natural, hair-friendly materials instead.
  • Be patient. Blonde hair care requires extra effort, and every step should be done at a slower, more mindful pace.